
Hi there, I’m a senior product designer with a B2B focus.
My work follows 3 guiding principles. I take process seriously because it leads to stronger outcomes. I consider designing in iteration cycle with the bigger picture in mind. I also believe in the power of visual craft as a way to create clarity.
I’ve spent the past 7 years in Sweden designing across startups and B2B scale-ups. From consulting in Stockholm to building products in Malmö, and now life in rural Skåne.
I balance complex systems with collaborative thinking.
Raising a kid, looking after a garden, and iterating on both life and product have taught me how patience, process, and intentional design go hand in hand.